Search & Data Acquisition Specialist (m/f)

Join us and play a key role in shaping digital acquisition and e-commerce performance at Manor AG– one of Switzerland’s leading retailers. 

As a Search & Data Acquisition Specialist (m/f), you will be responsible for the strategic management of Search and Shopping activities and the optimization of product data, with the goal of improving campaign efficiency, product visibility and business performance. Working closely with our external SEA agency and internal teams, you will ensure that data and campaigns are effectively leveraged to support data-driven decision-making and growth. 

• Translate business growth, profitability and acquisition objectives into SEA, Search, Shopping, and product feed strategies, ensuring alignment with the overall performance marketing strategy  
• Lead and challenge the external SEA agency on campaign structure, targeting, bidding strategies and performance priorities 
• Define feed governance standards and establish product feed quality as a strategic lever for campaign performance and product visibility 
• Oversee the execution and continuous optimization of Search and Shopping campaigns across Google Ads and other paid search platforms  
• Manage budget allocation, bidding strategies and tROAS/POAS targets to maximize campaign efficiency and revenue growth  
• Own the product feed strategy, including feed structure, custom labels and segmentation logic, while holding the agency accountable for execution quality and completeness  
• Lead A/B testing initiatives across ad copy, campaign structures, audiences and landing pages to continuously improve conversion performance  
• Maintain documentation and governance for feed structures, data rules and acquisition workflows  
• Coordinate performance reviews and operational follow-ups with internal teams and external agencies  
• Build and maintain recurring reporting dashboards and conduct performance analyses to identify opportunities for optimization