CRM Operations Specialist (m/f)
Hybrid work model, Croatia
Join us and play a key role in managing and continuously improving Customer Relationship Management (CRM) across multiple channels for one of Switzerland’s leading retailers – Manor AG.
As a CRM Operations Specialist (m/f), you will be responsible for the operational execution of CRM campaigns across newsletter, SMS, DM, push and WhatsApp channels. You will work with a range of tools and platforms, monitor campaign performance and actively contribute to the optimization of existing processes, Journeys and Automations.
💡 What you’ll do:
- Manage CRM communications across newsletter, SMS, DM, push and WhatsApp channels
- Create newsletters, new containers and templates in Inxmail
- Set up SMS, push and WhatsApp communications in Clever Push
- Create audience segmentations and campaigns in DynaCampaign
- Test and optimize newsletter containers in Mailgun
- Create new Entry Sources for new Journeys and Automations in DynaCampaign based on existing filters (SQL knowledge is not required)
- Monitor CRM KPIs and campaign performance and translate insights into concrete, business-relevant recommendations for each CRM channel
- Ensure the quality and accuracy of CRM communications before every send-out
- Edit and improve HTML elements in Inxmail, such as the footer, independently without external support (nice to have, but not required)
🎯 What we’re looking for:
- 1–2 years of experience as a CRM Manager, Email Marketing Specialist or in a comparable role using similar tools
- In-depth user knowledge of CRM tools and platforms, particularly DynaCampaign and Inxmail
- Experience working with CRM and marketing automation tools
- Fluency in English; German is a plus but not required
📊 Strategic Skills:
- In-depth understanding of CRM KPIs and their interdependencies, with the ability to derive concrete, business-relevant recommendations for each CRM channel
- Ability to proactively drive process automation to minimize manual effort
- Experience maintaining and continuously improving existing Journeys and Automations through KPI monitoring and improvement initiatives
🤝 Soft Skills:
- Proactive communication with the team
- Quick and reliable availability for digital communication
- Proactive involvement in the planning and scheduling of all CRM channels
- Highly accurate and detail-oriented approach to work
- Strong sense of responsibility for quality assurance before every send-out
- Structured and goal-oriented approach to work
🚀 Why join us?
- Friendly, collaborative and international work environment
- Opportunities for professional growth and development
- Competitive salary and performance-based rewards
- Hybrid work model
- Up to 30 days of vacation, plus additional time off for special occasions